What is Tokenomics?
Research as much as you can about a new business, including the target market, regulatory environment, and any likely competitors. This is another common pitfall: many new startups struggle to stand out, especially if another company has a first-mover advantage. If a startup is trying to launch an ICO in a saturated market, there should be something that sets it apart from the competition.
It is also important to ask what service the company plans to provide and whether there is enough demand to support it. If a company does not have any competitors, that may be a sign that other businesses do not think the model is a profitable one.
ICOs allow companies to fund their projects by selling tokens to access a network or service. Investors buy the tokens hoping that they will gain value after a successful network launch.
In order to understand a token’s potential value, you need to understand how and why it will be used. If there is a clear reason for people to own and use the token, the price will likely stabilize after a successful launch. If the main use for a token is market speculation, it may be susceptible to long-term volatility.
It’s also important to know how tokens are distributed. Much like an initial public offering, a company holding an ICO should clearly state the maximum coin supply, as well as the number of tokens allocated to founders, early investors, partners, and the company itself. In some cases, there may also be lock-up agreements that prevent the tokens from being sold immediately after the ICO.
Successful offerings need to strike a balance between a fair distribution and budgeting for the future. If a small group of owners controls a large share of the supply, there is a risk to other prospective investors that the price could fall when these owners decide to sell. On the other hand, if a company does not reserve enough tokens in its treasury, it may run into trouble paying future expenses. While there is no single model for token ownership and distribution, you should look for a plan that balances long- and short-term considerations.
There are many factors to consider before investing in or launching an ICO. The best way to avoid falling victim to a scam is to do thorough research. The more you know about the industry as a whole, the easier it will be to spot suspicious projects. You’ll also learn how to spot investment opportunities with a higher possibility for success.